Before we begin the regular weekly dissection of my engagement numbers, I feel duty bound to point out two things: you’ll see this post posted Tuesday, but the following tweets are dated Wednesday. That’s scheduling, folks, and why you should always check the HTML/headers of your webpages to ensure they’re not lying to you. The reason why I’m preceding all of this? Twitter have added some new, shiny filters to improve your browsing experience:
The first four have been with us a while, but the last two are new, and rather disturbing. Suddenly, you can stop listening to anybody else who might be bothering you, for whatever reason, just as long as they don’t follow you. It is obvious why this would appear attractive as a measure to stop trolling (as is the case with a new account) but just stop for a minute and think about the consequences. Click all of these options and BOOM you’ve created a virtual gated Community, where only you control what comes in and out. Now, initially that might sound great… but then stop and think about how much noise that will effectively remove. It doesn’t just filter out who you consider as the bad people, IT REMOVES EVERYBODY.
It won’t just be newcomers: you won’t be able to talk to a celebrity unless they unclick the option designed to protect them from pondscum like you. If an organisation wants to respond to your Tweet because their product sucks, you have to ensure you follow their feed for that to happen. However, this is nothing next to the horrible realisation that all you’ll ever hear are the people you choose to follow, on the assumption they then choose to follow you. Your gated utopia will be lovely though, right up to the point when someone fucks up royally, the whole thing falls apart, and you’re forced to put a Private lock on your account. In fact, the notion of privacy looks a bit lame now, because if you then refuse to listen to any dissent outside a carefully curated circle, you may as well just go back to Facebook.
The problem with filters, of course, is that there is no indicator at all if you’re being ignored or not. That’s why I’ll be blocking far more aggressively going forward, so that people can be very much aware I don’t listen to them for a reason. I’m not pretending to be supportive and open with one tweet, whilst filtering out all the grief I pick up as a result of the terrain on the side. Of course, nobody should have to suffer abuse and trolling, but if that really does bother you then lock your account and stop building an audience. Choose to walk this path right now and, like it or not, abuse is part of the package. I’m not saying that’s right, and it certainly isn’t fair, but just turning off all the noise is most definitely not your answer.
Now that rant’s over, let us look at how the push to increased engagement is going.
This is the first time I’ve hit above 3% since the Experiment began, and all it took was a Poll on the other side of MMO verbal abuse to do it:
There’s now no doubting that Polls are an easy, quick and free way of generating interest in your feed. Following this up with a blog discussing the results is also a decent way of making two days worth of content on the cheap, I won’t lie. I run a Tuesday poll to end Thursday, and then one to stretch from Friday to Monday.
Overall, everything’s a bit more volatile with the polls in place, and what is really needed is a good dose of consistency. That’s the plan for the next few weeks, and I’ll have a more in-depth look at what’s planned next week.