This week’s cautionary tale has very little to do with reach and engagement, but instead is a warning. I’ve been considering ‘boosting’ some of my IoW Essays via Twitter’s own promotion feature, to see if there is any merit in extending my remit. That can’t be done until I have some actual content to promote, and as of tomorrow there will be three essays from which to choose. I’ve been waiting for this point to arrive, and whilst doing so I’ve been trying to find places where I could also hawk myself about without the need to shell out some cash. I’ve realised today that I should be very careful not simply with what I choose to promote, but also when that happens.
Someone needs to stop me posting anything unless I’m 100% awake.
I’ve now made a complete fool of myself in several places over the last week, all by the simple expediency of posting before I was paying sufficient attention. That means, effectively, any communication with anyone before 9am BST is now off the cards. I need to have drunk at least one cup of tea, possibly several. Most importantly, if I wish to continue to communicate with those I do not know or who don’t follow me, I cannot say ANYTHING confrontational AT ALL. If I see summat I disagree or have an issue with?
Social media might work best with brutal honesty, but sometimes it is better served with silence. Knowing when to say nothing at all is possibly the best life skill you ever learn. Whether it’s that bloke you know is trying to be genuine but just ends up sounding creepy, or the girl dealing with her breakup by making every tweet about how horrible her ex was… they don’t want to know the truth, your opinion, or indeed any point in between. What they need is the belief that the sanctity of Twitter allows them to shout into the void on this occasion and not get a reply. This is not the time for reminding them that they have 325 people who could all be listening, and getting mightily hacked off, or who disagree with their stance.
Most importantly of all: learn when to pick the battles, and understand that even with the best will and all the planning in the World, sometimes you’ll just screw it up regardless.
Apart from shooting myself in the foot, it has been a pretty decent week, all told. Once I’ve done my first promotion, there’ll be stuff to report. Until then? I’m making sure I’m fully caffeinated at all times.
The results are already considerably better than when I wasn’t paying attention.