I am finally preparing myself for the inevitable: producing a Tweet for the sole purpose of promoting. I’ve been doing some research and it is going to need not simply a straight verbatim reproduction of hashtags and the right combination of words. In fact, to get this message to not only be noticed but pay for itself, there are a positive plethora of guides available to insure I get the ‘point.’
It isn’t however just the Tweet that matters. If I’m going to do this and make the maximum amount of mileage from the process, EVERYTHING needs a redesign. That will require a new Twitter header, alteration of my biography… in fact, pretty much the entire picture needs a once over to maximise the impact of dropping cash. For someone who is really not that fussed at all about their own self image, I understand only too well how much the virtual one matters. It’s a continuous, constant reassessment of multiple platforms: what looks best, what is attractive to the majority (and not you) and how to use the right combination of image ad word to make your ‘brand’ stand out.
Like it or not, I am a Brand, which means it is time to learn to sell myself.
I love this graphic, and for many years the concept operated as a benchmark in my gaming existence: is the effort expended enough to balance my final outcome? Will I, once I decide on the budget for reach of my Tweet, pick the right ‘marketplace’ to shove it in? Well, that’s easy. I have a focus, know which accounts I’m looking to use as an indicator of what constitutes the right space to ‘sell’ in. After that, this is the biggest fumble in the dark I’ve ever made. You can just take the money and hope. It is like everything else in life: you don’t take the chance, you’ll never know.
At least I’m finally getting the hang of the engagement game.
It might be up and down like a fiddlers elbow, but the trend is positive. The days I don’t do polls, or I take time off to be elsewhere than Social media are now utterly apparent. Of course, there will be those reading this crying foul and accusing me of manipulation people for my own ends… ah yes, that’s exactly what I’m doing. I am so good at making random individuals bow to my will that yeah, just having these ideas should be enough to render me capable of millionaire status overnight. Except clearly I’m not rich, and people have to want to be part of your scheme. It is a fuck of a lot of extremely hard work and listening to people who know what they are doing. That’s how I’ve got here.
Hard work and good advice are really what matters at this stage, and I’m ready with both. You can watch the changes take place in the next few weeks and then, it’ll be time to start the self-promotion bandwagon on its way…