I have, for some time, lamented the lack of choice that Twitter presents for small businesses. It appears that someone in the company’s hierarchy not only agrees with me, but is working to allow more flexibility for promoting less ‘behemoth’ companies on Social media:
Right now, the invites are under Twitter’s control and are focused according to two very specific criteria: location and interests. Fortunately for me, the initial criteria does include something I’d jump at:
Looking at locations right now, these are limited to a selection of US cities, where, presumably, Twitter use is highest. Therefore I could sign up, pay my $99 (or EU equivalent) and target a month’s worth of output to London, or Leeds… or indeed New York or Canberra, depending on where I’d like to aim my output. Ideally for me the interests option makes better financial sense than going for location initially, because although I know people like poetry in London, I’d be far better off considering a larger sample of potential readers than simply one city.
To say this would be perfect for my niche interest/plan to use the Internet of Words as a marketing platform is something of an understatement. Right now you can’t just arrive unannounced however: it appears you need to be signed up for Twitter Ads to begin with, and as I’m not yet at that stage, it is all a bit academic. What this does push me to do however is, when I’m back to term time and the holidays are over, ensure I’m ready to go with content and associated blog posts. This means making sure I publish my Haiku and Micropoetry each week without fail, that links on the blog are kept current, and a continuous stream of content is available.
Once I can do that consistently? I reckon this closed beta will be done, and I can start throwing my money at Twitter.