Today, I am reminded of how our view of the World depends entirely on where we happen to be looking at the time.

I watched a fairly passionate discussion via Twitter over the weekend on the best means of selling oneself: a lot came out of it, not all of it was easy to read. It is abundantly apparent when you meet someone for whom Twitter isn’t a lively discussion platform. They’re often the same type of writer who inevitably look down on self-publishing as largely irrelevant. If you don’t have an agent, what are you even doing?

Some days, from where I sit, a lifetime of empathy and understanding is missing between those who publish ‘traditionally’ and their counterparts, who are often digital natives. Bridging the gap between these two continents can appear literally impossible, but there are those who try. When you watch these brilliant souls being taken to task or being belittled for their industry, it is beyond depressing.

In the end, all anybody wants is to be successful. That goes without saying, but I will say that a lot of respect was lost for both the individuals who employed an automated service to try and sell me a selection of their wares via Direct Message, as if I wouldn’t realise they’d paid a third party service to do just that. If I didn’t know what this was, I might believe they’d taken the time to target me specifically too.

Except, in both cases, all this was promotion for content I then had zero interest in consuming. Looking at their Twitter feeds, there was no believable discussion there either, just more advertising. This is ‘pretend conversation’ that is immediately muted, and then blocked, because these people really don’t understand what Twitter is, and it sure as hell isn’t Facebook or Instagram. Your methods will not work here.

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When the time comes, and it will, I promise faithfully not to ram my work down your throats. Effort will be made to create interesting and unique ways to advertise myself. It sure as hell will not be a random, impersonal message into anybody’s inbox. The only way stuff ever changes is if you decide to go out on a limb and do something amazing. Those are the things worth remembering, whilst the DM’s are long forgotten.

True stars will shine without need for extra illumination…

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